by admin | Jun 27, 2021 | Marketing
3 Methods for Identifying and Leveraging Customer Needs To truly succeed, businesses must capture consumers’ attention and satisfy customer needs. The key to this is to develop products and services that stand out and appeal to the market. In other words, they...
by admin | May 6, 2021 | Marketing
What is a Business Niche? Why Do You Need It And How to Find It? Ever heard one described as a jack of all trades and a master of none? In essence, this means that when one chooses the path of a generalist, they can do almost everything decently, meaning just on an...
by admin | May 3, 2021 | Marketing
6 Reasons You Need to Build a Brand Identity for Your Business Your brand must speak of trust and communicate the value that you bring to a working relationship. As Jeff Bezos put it, “your brand is what other people say about you when you are not in the room”. No...
by admin | May 1, 2021 | Marketing
7 Mistakes to Avoid When Creating a Niche for Your Business In recent times, the term ‘carve a niche for yourself’ has become popular. It simply means to stand out and be a powerful voice is a position every business aspires to. Market differentiation is a...
by admin | Apr 30, 2021 | Marketing
How to Overcome Uncertainty and Find Your Target Market Uncertainty is a state of being unsure or uncertain about a situation. In business, uncertainty can lead to inaction. Exponential growth is difficult when you find it hard to make a decision. It is not uncommon...
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