6 Reasons You Need to Build a Brand Identity for Your Business

Your brand must speak of trust and communicate the value that you bring to a working relationship.

As Jeff Bezos put it, “your brand is what other people say about you when you are not in the room”.

No wonder you must have a brand identity for your business.


What is a Brand Identity?

Creating a brand identity is essentially applying your brand values to any visual elements that will be used to promote your business. Your brand identity goes beyond your company’s logo and is made up of various marketing materials.

You need to develop a cohesive and professional brand identity to make your branding strategy highly effective.

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Creating a brand identity for your business necessitates research and attention to detail to ensure you develop a style that meets the goals and objectives of your business and tells the right story giving the appropriate message.

So what makes it an absolute necessity for you to build a brand identity for your business?

1. Your Customers will Never Forget You

What comes to mind when you hear someone say Coca Cola? It must be something from the Coca-Cola brand identity, which goes beyond the company, the taste, the boss, and stakeholders.

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Brand building will create a personality for your business. Brand identity makes the visual representation of the values and personality of your brand.

Branding sets the tone of your brand. It is a tool that can be used to evoke certain feelings in your audience.

Your brand marketing must be designed to communicate the specific message of your company and promote business goals.

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In the changing face of modern business, it is paramount that your business develops and establishes a personable identity. Personality is the key to offering something unique for your customers.

2. Stand Out as a High-End Professional

To Score your professionalism, you must be consistent. Consistency helps create a positive self-image for your business, which goes a long way in positioning you in the market.

In digital marketing, developing a brand allows you to create a consistent message across all your marketing materials.

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Your business name, card design, letterhead design, and web design are all effective tools to market your brand, and the secret lies in consistency.

No matter the platform or marketing strategy you use, the message of your business should be the same one resonating with your goals and objectives.

Each piece should entail the same basic styles and design elements to ensure you create a cohesive branding package.

3. Raise Your Bargaining Power

What does it take for you to be more professional than your competitors? A brand identity helps you to differentiate your business from the competition and secures an appropriate position for your brand.

Developing a professional brand identity involves creative design that will help your business stand out to the potential customers in your market.

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Achieving a great position for your business means overcoming the challenges associated with having a lot of competition in similar niches.

Setting yourself apart in the market competition will help your business build a high reputation and gain recognition in your field.

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Building your brand means you will have to take into consideration various factors as you look at where you want to place yourself amongst the crowd.

Establishing this will ensure your business has created a clear and consistent message on what it is that you offer.

As you provide your audience with clarity, they will know what to expect from your business every time they hear or see your brand identity.

The invaluable branding asset will build up to a higher ranking over time and put yours above the other brands in the market.

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Consumers will trust your brand more and naturally talk about it, which is a great way to increase sales and market share.

4. Create Awareness and Make Your Business Appear Larger in the Market

As you create a brand identity package, you ensure your business is at the forefront of all your marketing materials, which greatly increases your brand awareness.

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The more places that feature your brand provide more contact between your business and your customers, which translates into a bigger picture making it more memorable.

A brand identity done correctly will make your brand look larger and more prominent in the market.

It affirms your brand awareness and helps your business stand out amidst the high competition.

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Investing in state of the art design and branding professionals to build your logos, website, and marketing tools will set you apart.

As such unique pieces are, in many times, the first point of contact for your business, it means all your potential customers have a fantastic first impression of your business, which is imperative in making your company appear to be more established in the market.

5. Get Loyalty and Reduced Complaints from Your Customers

You must build an effective brand identity for your business to help you build customer loyalty and trust. It allows your customers to make a direct connection between the product and the company.

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When your business receives more loyal customers and minimal complaints, it is the surest way of building a rich network, which is exactly what your business needs to scale up the walls of success in your industry.

6. Create Consistency for Your Business and Let Your Customers Recognize and Trust Your Brand

Your business spends so much time, money, and effort to ensure continued sales. One of the primary reasons that make customers purchase anything from any business is trust.

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Brand identity will show your customers that you are consistent and can therefore be trusted.

The more visible your brand is, the more your business is recognized, which wins you more trust and leads to increased sales.


Your business will benefit and grow steadily from the brand identity you build.

Imagine that each customer that interacted with your business never forgets their wonderful experience.

You get the upper hand in the competition and stand out as an excellent professional.

Build a brand identity for your business and let it build up your business!

About the Author

Eugen Spivak is a multi-award-winning author, business strategist, and a business coach. Eugen is the founder of the Canadian Institute of International Business, an organization focused on a better way to learn business!

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